Invitations to an event are often the first chance to make a great impression. Do you print them or email them out?
I don’t think there is a right or wrong answer. There’s a place for both and also a strong argument to send both printed and emailed invitations. Print is far from dead and is actually more of a premium product nowadays. I’ve also read some comments recently about the demise of email. Stats would argue otherwise!
Here’s a few pointers if you’re printing an invitation:
Personalise it - increase impact and response
Choose the right material - it’s an invite, so make an impression by printing it on a quality card (your printer can give you samples)
Make it easy to respond to - add something like a QR code so it can be quickly scanned to take the recipient to the mobile friendly registration page
Package it right - you’ve spent time and money getting the invitation right, spend a bit more to make sure it arrives in style and in the right envelope or package
If you’re sending an email invitation here’s some things to focus on:
Subject line - these stats from Campaign Monitor show including the word “Invitation” at the start of the subject line increase responses by over 9%. Avoid “spammy” subject lines
Personalise it - as with print, it increases impact and response
Make it snappy and quick to read
Add response buttons - make it easy for them by adding Register and Decline buttons
Track who’s opened, responded and bounced - follow up accordingly
So I guess there is no winner. My personal preference is to do both. They compliment each other and give your invitation two opportunities to be seen and responded to.