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4 Ways Event Managers Can Use Personalisation to Impact ROI

4 Ways Event Managers Can Use Personalisation to Impact ROI

Are you collecting data on attendees that register for events? Have you thought about and planned out how you might go about utilising this data? These are just 4 ways that personalisation can be used to impact the return on investment for an event...

Personalisation and Event Marketing: What’s the True Value?

Personalisation and Event Marketing: What’s the True Value?

We’re all in agreement that information is the gold dust of the business world. Yes? Good. But how can you use this gold dust as an event marketer, coordinator or manager to see tangible value and results? And just how valuable can this information prove to be?