A white label events platform?
White label events platform - what we mean by it, what you get and why you’d want it.
What does that mean?
When we talk white label, we mean that we replace our labels and badges with yours, plus a bit more.
There are two elements to the Mitingu white label:
The stuff that event admins see - The admin interface
The stuff that attendees see - The user-facing event site and communications
Admin interface
Your admin users log in via your domain (e.g. events.yourdomain.com) instead of ours.
The logo that welcomes them onto the login screen is yours.
If it’s being used to manage your company’s events, each department or location can have its own account - its own logins, events and contact database.
If you’re a business offering it as a service to your clients, each client can have their own account, again with secure logins, their own events and contacts.
Designated super-admins can see all accounts and activity across them.
User facing
“An event site should look like the customer’s site, not the event management system.”
We live by that standard.
It’s not our event, so why would the event organiser want our branding and domain plastered all over their registration site and communications?
We’ll add a caveat… some software providers don’t charge for free to attend events, so having their branding on the registration page and emails is a fair trade-off.
Plus, you get to use your own domain name for the event site and emails.
***DODGY SALES PITCH ALERT***
Other user-facing stuff that you get includes:
Secure access to the Greetdesk check-in app, fully integrated with your platform.
If you run lots of events, across multiple locations (sometimes in multiple languages) and want a quick and easy way for any of your events team to set up event websites and communications, we’re here to help.
"Interesting" chat down the pub
The most popular “work” question I get asked when I’m down the pub with friends.
The first 15 minutes of chat whilst I’m down the local on a Friday night is the very short window of time when my friends and I talk sensible stuff.
The longer we’re in there, the more likely it is that the conversations will go just about everywhere and anywhere.
None of my mates work in the software industry, so it’s always a bit of a challenge how I explain what Mitingu is in as few words as possible without boring them onto the next pint.
Whilst they’re pretending to be interested they normally ask “What does Mitingu do?”
Basically, it creates event sites that allow people to say that they are going to an event. It then sends personalised emails like reminders or event updates. A bit like when they register to go to Glastonbury (the world famous music festival, not the town) for their tickets and then get reminder and update emails. The only difference being that Mitingu focuses purely on business events.
That’s normally where I leave it. Eyes are glazing over and there’s much more interest in the guest ale that’s on that week.
Let's talk about you
We believe events should be about your brand, not ours. Here’s a little introduction to our white label platform.
You wouldn’t drive around in a Mercedes with a Ford badge would you?
There’s a number of legitimate (and legal) reasons for not doing so, one of them being it’s really confusing to the outside world.
Ok, it’s a bit of a far fetched example, but hopefully you get my drift that the branding is important and keeping on brand makes a difference. We then get to the next question…
Why would you run an event registration page/site diluting your brand with someone else’s?
There are of course some valid reasons for doing so, such as if you’re running a joint event with a partner business. However, if it’s your company’s event then why wouldn’t you want the first event touch point be all about your branding? Not the software provider’s logo, URL or one of those nasty “powered by” tag lines. They are all about the software provider and not you.
Here’s the bit about why you should use white label event software to manage all of your company’s events! Like many event software start ups, we set out on a path to be the “go to” provider for event registration and comms. Reality and common sense prevailed and we decided to focus our efforts on providing a white label solution specifically for the business events sector.
It gives a great impression about your business both internally and externally if you are using your “own” events software. That’s what white label gives you, your own software, minus the cost and resource to develop, maintain and support it (that’s where we come in).
Your brand is at the centre of everything we do. Not a Mitingu logo or “powered by” in sight… your domain and branding aligned with your brand guidelines.
How much does it cost? At the risk of sounding like a politician unable to give a straight answer, we’d like to think it’s more a case of what it could generate in terms of increased brand awareness, event attendees aligned to your brand and ultimately more business for you as a result. But a more direct answer is the cost is aligned to your requirements, making it cost effective whatever the weather!
Find out more about our white label here and let’s start talking about you.
Reasons to white label
White label event registration and communications software from Mitingu. Here’s why we think white labelling is a great option combined with some of the benefits it brings
White label - Goods or services that are produced by one company, then purchased by another company to rebrand and sell as their own.
Mitingu is a white label event registration and communications platform. We think there are far more benefits to white labelling than going out there and developing your own software. Here are a few:
Get to market/implement quicker - the software is already developed, so it’s normally just a case of branding and basic configuration and it’s ready to launch;
Reduced costs - we cover the costs of development, all you’d ever need to cover is any specific customised features that you may require;
Less risk - development and testing is done prior to release to live, giving you peace of mind that the software works and you are are not being used as software testers;
Resellers and agencies can sell the software as their own knowing that we are there in the background to support them. This also creates another revenue stream and enables you to concentrate on business development rather than software development.
Mitingu gives our clients their own white label platform with their own admin and event page URL, web/email templates and the option to create customised reports per account or across the whole platform, giving event organisers the information they need in one place.
For corporates
Your own branded interface and templates
Your own admin interface and event URL
Unlimited sub accounts for different departments, offices or event categories
High level and event level reporting
Different user levels
Access to API to integrate with CRM, ERP systems etc
Consistent themed event sites and emails available in multiple languages
For agencies/resellers
Your own branded interface and templates
Your own admin interface URL and separate event URLs for each client
Unlimited sub accounts for different clients
High level and account level reporting for each client
Different user levels
Access to API to integrate with CRM, ERP systems etc
Themed event sites and emails for each client available in multiple languages
To find out more about the Mitingu white label please fill out the quick form here or contact us at hello@mitingu.com