How to Increase Event Profit
Whether you are selling tickets for your event or holding a free event, there are simple ways for you to boost the profit from your event. How profitable your event is will likely be determined...
Whether you are selling tickets for your event or holding a free event, there are simple ways for you to boost the profit of your event. How profitable your event is will likely be determined by the number of tickets you are able to sell. The same can be true for free events. The more free tickets that are ‘bought,’ the more people at your event and opportunities to sell merchandise or food and drink.
Driving registrations to sell the maximum number of tickets is the first step to a profitable event. A great looking event site, painless registration forms, simple payment and good promotion are all things we’ve talked about before to increase ticket sales. Typically someone will sign up for your event, months, weeks or days before the actual event date, so the key to boosting your event profit is working out how to keep them engaged until the day of the event so that they actually attend!
Communicating who else is attending, is the number one piece of information that boosts attendance. If you’ll have special guests, speakers, music acts or demonstrations at your event, send your attendees the details. If there will be an opportunity to meet the any of the above, include this in your email too, or use this an opportunity to up-sell to a VIP ticket where they can meet the music band, for example.
Only 35% of RSVPs will attend a free ticketed event. Over 95% will show up to a paid ticketed event. Free events can often have a high no-show rate due to the fact that the attendee doesn’t ‘loose’ anything in not showing up to your event. Are there trade-offs you can make to charge for the ticket? For example, you charge £15 for your event but for each ticket sold the attendee receives a £15 voucher upon arrival at the event, which could be used on refreshments or merchandise.
Sending a reminder 1-2 days before the event will boost attendance by 8%. This is especially true for events that you started promoting and receiving registrants for months or weeks ago. For those whose mind it slipped, a simple event reminder email can boost your attendance, seeing more people at your event. This could mean more food sold, more drinks sold, more giveaway tickets sold or whatever you are selling at the event.
Don’t forget about the opportunity to pre-write and schedule emails to go out at the time of the event. With almost all your attendees likely to have their mobile with them, sending emails with exclusive discounts or offers can encourage additional spending at the event. If it suits your event type and audience, offer free wifi and tell guests on arrival that exclusive surprises will emailed during the course of the event.
And finally, don’t forget to say thank you! Emails sent within 24 hours of your event are likely to get 150% more clicks than a thank you email that is sent out later. Use this opportunity to promote your next event, if there is one or even better, have the event site already set up so you can start taking early registrations.
Roughly planning out your email communication using these stats and ideas will help increase your event attendance and add to your event bottom line. Choosing an event registration platform that captures your attendee information and enables you to create email templates for you to schedule and track your email correspondence will help you stay organised. Our platform lets our users do just this, and is designed for everyone, no matter what your experience level is or the kind of event you are creating. Create a free account and have a snoop around.
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©epSos.de via Flickr
Get Intelligent...with Mitingu's newest features
When building event registration forms in the past, have you ever thought it would be clever if the form questions could change based on an attendee’s selection or preferences? Our new features are designed to do just this and more in order to add a level of intelligence to your event registration that benefits you and your attendees. Find out more...
When building event registration forms in the past, have you ever thought it would be clever if the form questions could change based on an attendee’s selection or preferences? We did. We wondered why most online event registration platforms don’t offer this or if they do, why is the solution often very basic and rigid. We couldn’t find a good enough reason for why this is normally the case and set out in an attempt to recreate the standard for event registrations. In doing so we’ve developed a few new features.
If you’re a Mitingu user, you’ll be familiar with our tagging feature. If you’re new to Mitingu (welcome!), tagging enables you to literally tag attendees so that you can communicate with them in a more individual way or to help plan your events. Our new intelligence feature means you can now tag attendees based on their registration type in order to display or hide particular questions at the registration stage. For example, if your attendee registers as a VIP you can set questions to appear for only this type of registrant. You might want VIP attendees to only be offered a deluxe room booking option or choose from different menu options. You might want to find out their reason for attending as a VIP in order to use this information when marketing VIP tickets in the future.
How you decide to use it and the options for this feature are endless depending on how intelligent you want to get. What it means for attendees is a targeted, unique experience right from the registration stage. For you, this gives your brand and event a great first impression! It also means you can save time and money by getting all the important answers you need at this point rather than sending an email or subsequent questionnaire following an attendee’s registration.
If you build a brilliant form for an event, when you come back to organize your next event using Mitingu, you can now copy across forms from your previous events. This is great if you organise a recurring event where your questions will always be the same.
Our new features are designed to add a level of intelligence to event registration in order to benefit you and your attendees. Sign in now to start building your intelligent form for your next event or create a free account (we don’t ask for payment information) to take a snoop around and try it out.
What kind of event planner, coordinator or manager are you?
We’ll be honest. This is a loaded question because no matter how you answer we can shamelessly plug Mitingu as the answer! What we’re trying to boldly say is...
We’ll be honest. This is a loaded question because no matter how you answer we can shamelessly plug Mitingu as the answer! What we’re trying to boldly say is that Mitingu can be used for any type of event from a conference to a gig at a local pub, a by-donation charity gala to a training workshop, or even a cooking class or family BBQ.
At the heart of all of these events are people. These events need people to attend in order to be a success and that’s just what Mitingu focuses on - driving event registrations to maximize your event success. We’ve also kept it really simple so that you can have your event up and running in minutes and start accepting RSVPs or registrations right away. And it’s definitely worth mentioning that our pricing structure is one of the most flexible and competitive on the market.
The next time you’re planning any of the following remember to look us up;
Conferences
Networking Events
Music & Festivals
Community Events
Parties
Classes & Workshops
Charity Events
Sports Events
Although we don’t like to use our blog to talk about ourselves too much, we thought it was really important to illustrate that any event can be organized with Mitingu. We dare you to find an event that can’t!