Low Attendance Series – Part 5: How timing impacts attendance (and how to pick the right date)
Even the most compelling event won’t succeed if it’s at the wrong time.
In the final part of our Low Attendance Series, we look at how when you schedule your event can make or break your numbers.
Bad timing is a silent killer
Common (but avoidable) pitfalls:
Clashing with major industry events or holidays
Fridays that feel like a soft out-of-office
Mondays that feel too soon
Use tools like Google Trends or, if you’re a Mitingu client, past event data to find the most likely times for success for your audience.
Test multiple dates
If your audience is tight-knit or internal, poll them.
Mitingu’s pre-registration tools make it easy to gauge date preferences before you commit.
Think micro-timing too
Breakfast sessions are great for execs
Lunch & learns suit internal teams
After-work slots favour casual networking
Bonus: Use calendar-friendly invites (automatically generated by Mitingu) to boost actual attendance, not just RSVPs.
Final thoughts: Low attendance doesn’t have to be inevitable
From comms and content to speakers, venue, and timing, you now have a blueprint to reverse low turnout and deliver high-impact events.
If you’re still doing this manually or working with multiple tools, it might be time to try something better.
Want to fix low attendance for good?
Let Mitingu show you how high-performing events are built.