A big driver for us when we created Mitingu was to make personalisation a key feature in the platform. Having worked in print and digital marketing for over 20 years, I have seen the positive impact that personalised communications have on response rates and ultimately a client’s bottom line.
These two quotes highlight our reasons for making this such an important feature of Mitingu’s offering to users...
“74% of online consumers get frustrated when content (e.g. offers, ads, promotions) appears that has nothing to do with their interests.” Janrain & Harris Interactive
“Personalized emails improve click-through rates by an average of 14% and conversion rates by 10%.” Aberdeen
Personalisation has to be a whole lot more than just “Hi Firstname”! Of course that’s important, but so is the content. For example; if you are running a conference on marketing communications with slots featuring on digital, print and multi-channel and you already know that I have a particular interest in print, then my invitation and event site content should be tailored to focus on that. It’s far more likely to get my attention and encourage me to register for the event.
Once registered, I’ve given the organiser a whole lot more information about me, so subsequent communications should be tailored to what they know. For example. They know my address, so could include personalised travel instructions to the venue. They may also know my dietary requirements, so it could be tailored to and include a food menu specific to them. It engages with me and shows that the organiser is taking an interest in me as an individual and will cater specifically for me. It makes me feel special and the event experience has kicked off on a really positive note weeks ahead of the actual event.
If you’re already a Mitingu user or would love to find out more, then contact me direct firstname.lastname@example.org and I’ll gladly walk you through how easy to set up it is and how it can make your events even better.