30 October 2026
Your event app has AI matchmaking. Your guest just wants their pass.
Choosing an event app? The features that win demos aren't the ones guests use. What to look for, and the questions to ask suppliers before you sign.
Blog
Practical thinking for people who run important events.
Registration, invitations, attendance, check-in, event apps and white-label platforms. Written by the team behind Mitingu, from more than ten years of running event technology for corporate teams and agencies.
Latest
Recent articles
30 October 2026
7 October 2025
What could possibly go wrong?
Things don’t always go to plan. How you react when the unthinkable happens (check-in goes down is this case), shapes the attendee experience and…
7 September 2025
The new NPS dashboard in Mitingu
Measure event success with the new NPS Dashboard in Mitingu. Track attendee sentiment consistently across events, accounts, and regions to make data-driven decisions.
1 September 2025
Stop rushing events. Start knowing what works.
Event organisers are busy people. Too often, one event finishes and it’s a case of on to the next. No time to pause and reflect on what works and what…
8 August 2025
"Create an event site in under 10 minutes." Yeah, right.
Custom registration sites and flows take a smidgen longer than 10 minutes to create. Here’s a quick starter list of things you’ll need to kick things…
1 August 2025
Low Attendance Series – Part 5: How timing impacts attendance (and how to pick the right date)
The final part of our low attendance series. How bad timing can kill even the best of events. We share some tips on how to get it right.
22 July 2025
Low Attendance Series - Part 4: Venue psychology – Why the where matters
The venue? “We’ll go for the same as last year, that was ok.” Ok might not be good enough this year. Our take on why we think the venue can tank…
11 July 2025
Low Attendance Series – Part 3: Are you picking the wrong speakers?
Getting the wrong speakers for your event can kill attendee numbers. Relevance beats fame.
1 July 2025
Low Attendance - Part 2: Your event subject might be the problem
Why a dull subject line on your event comms can be an engagement killer. A few ideas on how you can reframe subject lines to improve response rates and…
25 June 2025
Low Attendance - Part 1: Why comms could be tanking your event numbers
Find out how event comms could be one of the reasons for tanking your attendance rates and how to fix them.
12 March 2025
Stop wasting time on events without measurable targets!
Business events can be a waste of money because they lack clear goals. Discover how to set measurable targets for your events, exhibitions, and networking to drive real sales and ROI.
25 February 2025
Just give me the numbers
Stop wasting time hunting for registration data. Discover how a simple daily/weekly/real-time email with key numbers such as registrations, declines, and changes can streamline your event planning and remove one big frustration.
11 February 2025
A simple communications plan for your events
Find out why even a basic communications plan is crucial for a successful event. Get ideas on how to engage attendees with clear, strategic messaging before, during, and after the event.
7 February 2025
Business events have changed. Have you?
The business events landscape is evolving fast. Attendees expect more, sponsors demand more and it’s down to the event planner to deliver.
4 February 2025
The art of the backup plan: What to do when event check-in goes wrong
Discover expert strategies for handling event check-in disasters with confidence. Learn how to create a seamless backup plan, keep VIPs happy, and ensure attendee satisfaction.
30 January 2025
Attendee management nightmares? Here’s how to survive them.
Some the biggest challenge event organisers face when managing attendees before an event. Read about the common pitfalls and get tips to help make the process smoother.
26 January 2025
Event Invitations: Getting backsides on seats (without losing their interest)
Discover the best methods for sending business event invitations, from email to print. Get tips on how to craft invites that busy professionals notice and help boost RSVPs.
24 January 2025
Choosing the right event registration platform for internal events is easy, right?
How to choose the best event registration platform for internal events. Discover key considerations like data security, management, and scalability for unforgettable internal events.
20 January 2025
When an event registration platform isn’t the right fit
Explore Sarah’s journey as an event manager deciding between spreadsheets and an event registration platform. Learn when a platform could be the right fit for your business's events.
18 January 2025
Spreadsheets vs Event Registration Platforms: What’s best for your event?
Compare spreadsheets and email to event registration platforms with integrated email tools. Discover which is right for your event.
19 June 2024
Do you need a native event app, and what are the alternatives?
What are event apps, do you need them and what are the alternatives?
10 January 2024
How to reduce event registration form abandonment
Registration form abandonment can hit your events where it hurts. Here’s why and some tips to avoid it.
9 March 2022
Feature Highlight - Contacts only
If restricting event registration to only those that have been invited, this one could be for you.
5 March 2022
Event registration for internal events
Internal events often throw up different challenges when it comes to registration. Here’s some of the things to look out for along with potential…
27 February 2022
Feature Highlight - Domain Restriction
Domain restriction. It’s a great way to make sure employees registering onto your internal company events use their work email and not a personal one.
25 February 2022
Post-event communications, yes or no?
Is your event communications schedule all about before and during the event? What about after the event? Post-event communications - are they a yes or…
10 January 2022
Feature Highlight - Tagging
Tagging. It’s a great way to label/categorise your data and then use it for personalised event comms, tailored registration forms and exporting…
7 January 2022
Email... still cool or is it old school?
Email is still the most effective tool to communicate directly with your event attendees. We tell you why we think that and give some tips on how to get the most out of it.
2 January 2022
Feature Highlight - File Upload
Including a file upload to your registration form lets you collect important information such as vaccination passes up front.
1 January 2022
Event registration - Out-of-the-box or custom build?
Your event site is normally the first point of contact for attendees with your event and first impressions count! Which way should you go, custom build…
29 December 2021
Event pre-registration and how it could work for your events
Event pre-registration gives attendees the opportunity to register their interest in an event without committing to attend and event organisers the…
15 December 2021
How to avoid landing in the email spam folder
It’s frustrating when you spend the time, effort and money to put together email comms for your event and get little interaction. Could it be down to…
4 September 2021
Out-of-the-box doesn't always cut it
Custom event registration/ticketing sites don’t have to be accompanied by mouth-watering price tags. Here’s our take on it.
31 May 2021
A white label events platform?
When we talk white label, we mean that we replace our labels and badges with yours, plus a bit more. There are two elements to the Mitingu white label: The stuff that event admins see - The admin interface The stuff that attendees see - The user-facing event site and communications
5 May 2021
What's an events listing page?
Businesses that run multiple events and want to promote them and make it easy to register for them from one place. An event listing page includes your branding, domain and selected events that you want to advertise.
From the archive
Earlier articles
Older posts from the Mitingu blog. Some product details have changed since they were written.
30 July 2020
Not long to go now
This isn’t a Christmas post, it’s just a nicer way of talking about the return of live events in the UK on 1st October 2020. Find out how we can help…
9 July 2020
5 Simple Steps to Creating a Great Event Website
Read our 5 simple steps for creating a great event website to engage potential delegates at the earliest possible point.
1 June 2020
A picture is worth a thousand words
Utilise the complete toolset to help get more people to your live events when they return. Bringing the registration form to life using images as well…
12 May 2020
Woah, zoom, I'd like to fly far away from here
Event set up, promotion via branded sites & email communications plus data collection from one place.
20 April 2020
Rebuilding a software business
Part one of our journey to rebuild the business. What we've learned so far, the mistakes we've made and what we're doing to make things right
29 January 2020
Before you nod off...
We hope you won’t nod off when you read this. System security is important stuff.
24 January 2020
Bring back the good old days
Self-service is great for most event sites, but sometimes time and peace of mind take priority. Someone you trust doing it for you can be a great option.
20 January 2020
"Interesting" chat down the pub
The most popular “work” question I get asked when I’m down the pub with friends.
14 November 2019
Let's talk about you
We believe events should be about your brand, not ours. Here’s a little introduction to our white label platform.
21 August 2019
"If you build it, he will come" - Field of Dreams
Like many tech startups we fell into the trap of thinking once we’d created a product we were proud of, the crowds would come flocking and we’d be…
30 April 2019
Because everyone needs to be loved
Small gestures making a massive difference and anyone can and should do it.
12 April 2019
Falling in line is good for your brand
Mothers’ Day was fast approaching so John decided to login to Moonpig (other custom card builders are available!) and get to work on creating a special…
22 March 2019
6 New Ideas on How to Engage Attendees on Your Next Event
Some great suggestions from our guest blogger Dan McCarthy on how to engage attendees at your events
21 January 2019
Reasons to white label
White label event registration and communications software from Mitingu. Here’s why we think white labelling is a great option combined with some of…
8 January 2019
12 Tips to Build Brand Loyalty at Your Event
Online and print marketing can both build up your fan base, but live events offer your audience a unique chance to experience your brand for themselves.
14 December 2018
6 Event Planning Apps That Will Actually Save You Time
These six useful apps that will help you plan even more successful events.
19 November 2017
5 Tips For Failsafe Online Event Promotion
Some useful tips on how to promote your event online from our guest blogger Dan McCarthy.
30 May 2017
How events can help grow your print business
Printers do far more than just print. Events are a great way for them to display what they can do and illustrate the benefits to their customers.
Delegate Data: Two of the biggest reasons to utilise it
It's one thing collecting delegate data, but the real value lies in what you do with it!
6 reasons to make business events accountable
Why we think it's essential to make your business events accountable
5 Social Media Tips to Promote Your Next Event
Some great tips on how to use social media to promote your event from our guest blogger Dan McCarthy.
4 July 2016
Start small, think big
It's great to dream big, but doing it in small steps helps you get a greater sense of achievement and stay motivated. Just a few of our thoughts and…
15 June 2016
Event communications...make them personal
Collecting and using data to create personalised event communications can help build attendee engagement and generate a feel good factor.
6 June 2016
4 activities to help you deliver successful events
Getting, giving and using the right information whilst keeping it all on brand to deliver successful events.
14 December 2015
‘Show me you know me’ why personalisation is a great idea for your event
Take a look at how personalised content can help drive event registrations and attendee engagement.
27 November 2015
Data...anything but dull!
Data and how you use it can increase event and marketing engagement and lead to new and happy clients.
21 November 2015
Zero to hero #2
Part 2 of our journey. We talk about where we've got to so far and the road ahead, but most of all to never, ever give up
8 November 2015
Charge for add-ons at your events
There's so much more to Mitingu that being just a great event registration platform. Create and take payment for added value extras such as…
10 October 2015
Zero to hero #1
The journey on how we're taking our startup from zero to hero. Follow our monthly progress and learn from our mistakes and successes.
25 September 2015
5 things to get right when choosing event registration software
Choosing the right event registration software can be a tough task. The number of players is high, but here's some pointers that could help you make…
24 August 2015
Proud to be different
What makes mitingu different? There is a huge selection of event registration systems out there so it’s a perfectly valid question. We’ve done our…
29 June 2015
How event surveys help you to listen and act
Getting feedback from your event attendees is vital to help you deliver an even better experience moving forward.
25 June 2015
What is tagging and why Mitingu uses it?
Tagging is a simple and powerful way of categorising data. Find out how we use it to help drive business intelligence.
18 June 2015
The Power of One
When it comes to event tech there's no need to multi task. Event planners often lack time and have too much stress. Here'e one way they can reduce that.
8 June 2015
The importance of collecting and using the right data from event registrations
They say data is the new gold. We take a look at why and how collecting attendee data can not only help deliver a great event experience, but can also…
20 May 2015
One reason why great experiences are better than material items
Why we think great experiences deliver so much more value and bring so much more happiness than material items.
11 May 2015
“Life is really simple, but we insist on making it complicated.” ― Confucius
Tagging is a powerful way to drive personalised content in a really simple way. This is how we do it at mitingu.
24 April 2015
Print versus Digital - Who’s the winner?
Event invitations can be the first opportunity to make a great impression. Print or digital? Here's our thoughts.
16 April 2015
Startup mistakes I've made #1: The field of dreams
Jon (our co-founder) shares some of his thoughts on his experiences with tech start ups and the lessons he's learnt along the way.
31 March 2015
Right people, right event
Getting the right people to the right event might seem a pretty obvious objective for an event organiser however making sure it happens can be…
10 March 2015
4 Ways Event Managers Can Use Personalisation to Impact ROI
Are you collecting data on attendees that register for events? Have you thought about and planned out how you might go about utilising this data? These…
3 March 2015
Personalisation and Event Marketing: What’s the True Value?
We’re all in agreement that information is the gold dust of the business world. Yes? Good. But how can you use this gold dust as an event marketer,…
24 February 2015
Information...it’s gold dust
Data obtained from events via our platform provides business development teams that gold dust - information - and gives them a whole lot more to talk…
18 February 2015
Event Tech Takeover
Proximity marketing was set to the be the next big event trend for 2015 and the Grammy Awards kicked things off nicely this month with their…
17 February 2015
How to Increase Event Profit
Whether you are selling tickets for your event or holding a free event, there are simple ways for you to boost the profit from your event. How…
28 January 2015
What's your post event strategy?
No matter what type of event you have organised, engaging with your event attendees following the event itself can be extremely valuable. Why?…
13 January 2015
How to Promote an Event for Free
When was the last time you bought tickets to an event the old-fashioned way? The reality is that, since nearly all ticket sales have moved online,…
16 December 2014
What kind of event planner, coordinator or manager are you?
We’ll be honest. This is a loaded question because no matter how you answer we can shamelessly plug Mitingu as the answer! What we’re trying to boldly…
3 December 2014
5 Simple Steps to Creating a Great Event Website
Read our 5 simple steps for creating a great event website to engage potential delegates at the earliest possible point.
27 November 2014
6 Ways to Create Better Emails that Drive Event Signups
We've taken a look at Mitingu's data to share our insight as to what makes a great email that drives event registration. Over 12,000 invites and…
The Importance of Good Delegate Engagement
Delegate engagement is a phrase you’ll hear us often refer to. Typically delegate engagement is focused around the day of the event. Good delegate…
Because everyone needs to be loved
We all know great customer service improves customer loyalty, referrals and general good business so why are there so many examples of where it falls…
See it running
Talk through the way your events really run.
We will shape the demo around your events, your team and the things that are hardest to keep under control.